Jeff M. Giordano: Filmmaker/Painter

JMG Paintings: Updated on the Paintings Page Below!


Passion is the Money is a 74-minute documentary that follows the story of a community of poets, painters, and musicians as they struggle to maintain a foothold in San Francisco. Once a haven for artists, the influx of workers in the technology sector has caused the city to become one of the most expensive places to live in America.

Resilient, dedicated, and creative, these artists, who include a blind painter, a female bohemian, and a street poet who ran with the Black Panthers, counter gentrification with their words and images.

Filmed over the course of more than three years, the movie examines a country’s urban areas in flux. By delving into the clash between art and commerce, ‘Passion is the Money’ tries to makes sense of both what it means to live in a modern city, and the role of artists.

Photos from the movie…

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